A total of 852 Initial Coin Offerings have been conducted in the first quarter of 2018 which is now up by 66 percent by the end of 2022. Initial coin offerings (ICOs) are becoming increasingly popular as a way for companies and individuals to raise capital, and with so much competition in this field, you need to keep battling under your breath to up your game and be one of the best of the best.
In the absence of proper planning, it may seem like a challenging task. In order to narrow down your search funnel, we've compiled a list of the top 7 platforms for creating a strong community and successful ICO marketing strategies.
Before we run down to the platforms and its benefits, let’s first understand what is ICO marketing platforms and why are they so important?
What are ICO Marketing platforms & why are they important?
ICO marketing platforms are social media platforms that are specifically designed to promote cryptocurrency projects or ones that can be used to market ICOs. In order to promote ICOs successfully, these platforms are a great way to connect with your audience and convey information about your project, its vision, how it is reaching its predetermined goals, and so on.
Now that you know why these platforms are important, let’s see which are the popular platforms you must use -
Top 7 most important social media platforms for your ICO
Twitter is a popular social media platform for promoting projects. The platform can also be used to announce new partnerships or speculations about your project as well as enhance communication with your community.
Using Twitter as a platform for distributing regular updates on your project within the crypto community is a great way to keep your community up-to-date. You can also use it as a tool for communicating with companies in your niche, retweeting their tweets, and interacting with them. It is also likely that you will be able to establish very good relationships with other companies and increase your reach in this way.
If you are new to the crypto world, you have probably never heard of it. Steemit is a social media platform based on the idea of paid content creation and curation where anyone can get paid to create and curate content. Additionally, the users are receiving payments in the form of STEEM coins as well.
There are many platforms online that you can use to run content competitions for your ICO, but Steemit is one of the best. Alternatively, you can encourage the community to write informational articles about your ICO and offer an attractive price for the best writer. It may surprise you to find out how much buzz and attention these competitions can generate. Steemit has over 30 million views per month, which means it can get a lot of exposure for your project.
Bitcointalk forum was created by Satoshi Nakamoto, who posted the first message on the forum in 2009, which led to the development of the term "Hodl", which is now used across the Bitcoin community!
The popularity of the forum has improved over the years, as has the quality of the traffic to the website. Bitcointalk can be considered to be one of the best places to find bounty hunters for your ICO. Every ICO should make an ANN post (Announcement) on Bitcointalk, as you can get hold of a wider audience base here.
Indeed, the bread and butter of the crypto community is Telegram. You must have an active group with at least one admin that keeps an eye out for new members and makes sure that each of them is thoroughly briefed with the project highlights, updates, and timely AMAs organized to clear their doubts.
By using Telegram, you can interact with the community in a way that will become your way of building an army of followers and converting new members into real supporters. By involving your community as part of your ICO marketing campaign, you will be able to spread the word about your project, and in return, you can reward your community for their help.
Almost all ICO projects are going to attract cryptocurrency traders who are passionate about some particular topics, such as technology, blockchains, and gaming. For gamers to communicate with one another, Discord is one of the most popular communication platforms that they can use. As a result of this, many ICOs are utilizing it to gain exposure to more traders and crypto enthusiasts so that they can raise more funds.
The platform is very easy to use and probably you can be the next to leverage discord’s feature to attract more audience for your ICO.
There are more than 560 million views on Quora each month, making it the most popular Q&A website in the world. Despite the fact that most ICOs do not use it, Quora can be a great asset for your project. All you need to do is to make sure to use it regularly and as efficiently as possible.
Quora enables you to create a self-brand for your project. It is essential that your audience builds their trust in your ICO and your team. Whether you're your company's CMO, CEO, or any other executive, you can deliver real value to your readers and gain credibility in your niche. As a result, you will be able to gain more followers and gain their loyalty in the long run.
For any ICO or crypto-related project, Reddit is without a doubt one of the most important platforms. Having 1.52 billion views per month and the largest crypto community in the world, Reddit is a great place to promote your content, make announcements to the community, and contribute to the crypto community.
You won't realize how powerful it is until you use it. With Reddit, you can drive an insane amount of traffic to your project, enhancing your credibility and branding.
By promoting on Reddit, you will be able to create high-quality content that will ensure real value to the community and not only promote your ICO.
Create an effective marketing plan for your next initial coin offering by following these tips and promoting it in a creative manner on these platforms would be so beneficial for your ICO projects.
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