You will come across a million ways to raise funds for your crypto project, however, ICO funding has remained at the top of the list for the past few years. The reason behind such immense popularity and preference is the ease of the funding process and also additional benefits.
But as we know, every coin has two sides and neither one can be ignored. If ICOs enable a quick and easier fundraising process, they also require more effort and perfection.
ICOs can collapse even with the slightest mistake. So, it becomes evident to pay extreme attention to even the finest detail of the project. The ICOs can be considered highly complex as they involve a variety of methods. You can get help from various automated tools for other aspects of ICO such as mining and trading, but marketing is one such hat that cannot be worn by a single application.
Now let’s look at What are the things one must consider while running an ICO Marketing campaign:
What are the things one must consider while running an ICO Marketing campaign:
Did you know that on average 75 blockchain projects collapse out of every 100? One of the reasons behind their failure is that they failed to follow the required ICO marketing strategies while running their ICO campaign.
There are still many companies that struggle to survive in such severe competition.
Well, put an end to your dilemma. Here are some key considerations one must keep in mind while running an ICO.
Induce transparency in your workings:
In order for a company to survive for a long time, it needs to never fail to inform its investors of the truth. To ensure that your crypto project achieves success in the crypto world, it is very important to ensure that all the necessary information is conveyed appropriately to the parties concerned and that all operations are conducted in a transparent manner. Transparency enhances the credibility of the project and strengthens the trust of the community and potential investors in the project.
Ensure you are not indulging in any fake community creation activity:
There are many crypto companies out there that aim to create fake communities just to show investors that they are able to work with a wide range of investors. Well, you have to be careful because you never know when, if it doesn't work out, it can turn into a major mistake for your project.
In a lot of cases, companies spend large amounts of money on the creation of such communities, but when you join the group and look for updates from the company or chats between members, you barely find any information. So as a result, it becomes very easy for investors to determine whether your community is legitimate or not.
So, it’s better to invest your time & efforts in creating a genuine community for your project rather than fooling your investors with a fake one.
Look after the cost of PR marketing:
There is one of the most significant concerns a company must consider. Oftentimes, in the rush to get themselves listed and recognized on the top boards, they forget the prescribed budget and go beyond the funding limit set by the authorities. As soon as you get articles published with paid funds, readers are able to notice that they're sponsored articles and tend to ignore them since they don't want to read anything that is based on an abstract rather than any kind of practical information.
Therefore, it would be better if you got your news and blogs naturally and did not put anything into them intentionally. Make sure you don’t hedge your funds in unwanted PRs, just make them look more natural and cut off on legitimate campaigns.
Highlight yourself in more communities:
An important objective of any campaign is to increase awareness of your project and reach a larger audience by increasing the number of viewers. Rather than just focusing on creating and building brand awareness, actually engage with the people who will be your target audience. It is a good idea to take part in various webinars in which similar ICO projects are discussed. Share your ideas with other communities by connecting with them and getting in touch with them.
Gain the feedback of other members of the community and investors by sharing your progress and loopholes of your project.
The purpose of highlighting your project does not mean that you are going to market it everywhere. You should know the difference between highlighting your project and marketing it, there is a thin line between the two. Make sure that as you engage people, you are making them aware of your project, its uniqueness, and how you intend to grow more as you move forward. Not in the sense that you constantly insist them to join your project and become a member of it.
Tricking investors will be a bad choice:
In order for your ICO project to succeed, you shouldn't fool your investors with facile or fake promises. Be extra attentive to your investors and make sure that their expectations are met in a timely manner, as well as plan a few activities to keep them engaged sufficiently.
Celebrity promotion for a project calls for extra attention
Despite the fact that celebrities can be a great way to get the word out about your project, they are not mandatory. There is a good chance that they can grab a wide range of users and create the hype you need in order to boost your business.
Nevertheless, when it comes to choosing celebrities for your ICO project, you must be very careful when you are selecting them. It is important to note that there are many states that prohibit celebrities from endorsing ICO projects in their jurisdictions.
You should ensure you are aware of all laws that may cause you any inconvenience in future promotions. Also, choosing the right words when promoting your ICO is a very important part of the process.
An excellent ICO marketing agency will fulfill all your needs and requirements easily and help you achieve the desired funding. The experts at Aim2door know the INs and OUTs of hosting the perfect ICO and how to gain more traction and a larger audience.
They are well versed in marketing an ICO, starting from generating interest to following up on potential investors, running crowdfunding campaigns, and facilitating token sales.
Feel free to drop your questions and enquire Aim2door for your next ICO project.